TikTok is introducing a new feature that permits them to reduce the amount of AI-made videos appearing in their feeds. This step comes as the service revealed that it now features over 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a full-scale release. This advancement coincides with a increase in AI content, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A significant portion of this material is classified as low-quality AI content, a phrase for inferior, factory-style content that is frequently nonsensical or surreal.
Our research shows that many people enjoy content created using AI tools, from AI artwork to science explainers, and we want to provide users the power to increase or decrease of that, according to their own choices,” commented a platform representative.
AI on the Platform
TikTok announced that there are now 1.3bn videos on its service labeled as AI-generated. In total, over 100 million videos are submitted to the platform daily, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the level of AI-generated videos they watch by using the content preference setting in the application and selecting AI-made media. Other topics that are already be controlled under the tool encompass current affairs, clothing, beauty, and movement.
Platform Guidelines
The platform’s rules mandate content makers to tag convincing AI-made content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.
Furthermore, the platform will from now on apply an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting artificial media. This measure is aimed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a two million dollar educational fund for professionals and institutions to create informative material about ethical AI use. This initiative will support educational bodies focused on training coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, following discussion over plans to lay off hundreds of review team members in Britain. It is set to reduce hundreds of positions in its user protection division in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most distressing content ahead of it has to be seen by staff. The company stated a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is why a lot of the machine support is proving valuable work at speed.”
